Women in Business

It’s what we do …


It’s an interesting experience to put pen to paper and share one’s own view of the world When I started my first fundraising job, I never imagined fundraising would become my life long career and commitment. In fact I tried many times to get out of fundraising! Recently I have done this by taking on a CEO role I love. But I’ve found, whatever your role, if you work in a charity, the subject of and need for fundraising will always come up.

It’s a truism that no charity ever has enough resources. Yet we manage to do extraordinary things with the resources we do have and many achievements would only happen because charities take action. I have often wondered what more we could achieve if we pooled our resources and worked on our goals more collaboratively.

I believe a good plan today will always out perform a great plan ‘some time in the future’. I hope we can work together more effectively to solve some of the world’s trickier problems. We certainly need all of us coming up with solutions to win the day.

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