Follow Louis Vuitton: Connect with community, increase brand loyalty… and sales.

Follow Louis Vuitton: Connect with community, increase brand loyalty … and sales.

Today I see Louis Vuitton Moet Hennessy (LVMH) is investing more than A$155m in a contemporary art museum and performance space via the Fondation Louis Vuitton.  A little grand, I’ll admit but essentially it confirms the adage: connect with your community and your sales will benefit. CEO of LVMH Monseiur Bernard Arnault commented that the new museum in Paris is about sharing its values with the public.  It’s certainly saying ‘we’re nice people, you would do well to do business with us’.  And if Louis Vuitton sees the benefit of it, a brand that is synonymous with luxurious style and good taste, it would seem a good idea for us all to consider.

For instance, I’m delighted to see that Macy’s in the US raised more than US$3m with their Shop for a Cause promotion. Shop For…