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Change is good

Mono Negative

Keeping one’s blog up-to-date is important and the same is true with the associated website! I felt mine needed a good refresh so I’ve implemented an upgrade and reorganised my site. I’d love to hear your feedback. If you think it’s better than before let me know.

As I’m not so active on Facebook I’ve moved my bird photos onto this site and you’ll find them here  I like taking time to write about the things that interest me – and my interests are varied and on occasion, unrelated – but  I want to spend less time online … this is a challenge for all of us I’d say.  I find Facebook has become just a series of anonymous videos for the most part as many friends ‘follow’ but do not post or like so therefore communication has become a bit one way. So I’m putting my efforts into this site. Such as they are.

I have new projects I’m working on and hope to share them here soon. Less time on line (I’m hoping) means more time for real world projects to be completed.

If all of this makes sense to you, please let me know. We’re all friends here.

Benchmarking, business planning, Business Strategy, fundraising, leadership, Not for Profit Sector, partnerships, philanthropy, Strategic Planning, Uncategorized

Online fundraising and Regular Giving increases: findings by M+R Benchmarks Report

It’s refreshing to see some solid benchmarking on the trends in the NFP sector.

In this 10th edition M+R Benchmarks has created some highly useful data on trends in online fundraising. It involved 105 participants in eight sectors.

Interestingly, it shows a decline in response rates to emails; revenue growth increased by growth in email lists.

The report shows an increased trend in monthly giving which is very positive as this is a great way to provide sustainable revenue for organisations.

You can read the whole report here and I’ve quoted some highlights below.  By the way, the report includes some useful and illuminating graphs particularly about which sectors are growing and which are declining.

  1. “13% of online gifts came from mobile devices

  2. For every 1,000 email subscribers, nonprofits have 355 Facebook fans, 132; Twitter followers, and 19 Instagram followers. In 2006, those numbers were basically zero, zero, and zero: Facebook was limited to .edu email addresses, Twitter was just about to launch, and Instagram’s founders were still in college.

  3. Nonprofits invested $0.04 in digital advertising for every $1 of online revenue. This might not seem like much, but considering that overall online revenue grew by 19% in the last year, digital advertising is an increasingly important market for acquisition, conversion, and retention.

  4. The volume has been turned way up: the average nonprofit in our study sent the average subscriber on its list 49 email messages in 2015.

  5. Monthly giving accounts for 17% of all online revenue – monthly giving is growing quite a bit faster than one-time revenue. In the first Benchmarks Study, only about half of the participants had a recurring giving program at all.”